Kudos to Accenture
I was listening to Mike and Mike , ESPN’s morning radio show on my way in this morning and their conversation inspired this post. Over the weekend, technology consulting firm, Accenture, dropped Tiger...
View ArticleSometimes Too Much Passion is Bad
Another reason to consider a public relations professional, before, during, and after this happens: Digg this! Stumble upon something good? Share it on StumbleUpon Tweet This! Share this on Facebook...
View ArticleLearning D+ Style
Mark Twain wrote many a good quote, however one might be most applicable to Drake right about now. “I never let schooling interfere with my education.” Love it or hate it (or just get a good giggle...
View ArticleAn Open Letter to Iowa’s PR Firm, Burson Marsteller
Dear Burson Marsteller, A couple years ago, you were hired to represent the state of Iowa’s economic development efforts. At the time, we found it odd that the state of Iowa would hire a company...
View ArticleWhat Lebron James Can Teach Us About PR
Full disclosure I am a Miami Heat fan. Having grown up in Miami and loving the Heat during the Rony Seikaly, Sherman Douglas and Glen Rice years, I have gone through my share of pain as a Heat fan. I...
View ArticleHey Kmart – Meet the Grinch
By now you’ve heard the news all over Facebook, Twitter, CNN, ABC News, you name it – about “Kmart Angels” paying off people’s layaway orders. Now, I’m just as optimistic as the next guy about the Pay...
View ArticleNow is the Time to Build Your Professional Digital Brand
Recently a client executive asked me, “Should my key marketing and PR professionals be engaged personally in social media?” My response was, “ABSOLUTELY!” Regardless if your company is using social...
View ArticleLessing-Flynn Wins One for the Thumb
At Lessing-Flynn, we don’t get caught up in winning awards. After all, it’s pretty hard to help clients bring home the bacon when you’re focused on bringing home the hardware. Then again, who are we...
View ArticleSocial Banana Makes Good (Part 2 of 2)
For part one click here. Banana-Rama! One might beg the question… “What could a Chicago native that goes to Mizzou possibly be doing in Des Moines, Iowa?” After my roomies car was broken into this...
View ArticleTrading in my Tiara for a Flight Suit
Hello, Ad Mavericks! It’s so good to be blogging from my new “work home” at Lessing Flynn, where I’ve been hired as the Director of Public Relations. Lessing Flynn has offered public relations to its...
View ArticleThe 6 C’s of Storytelling
At Lessing-Flynn, we consider ourselves to be storytellers. Sure, other labels apply: marketers, Ad Mavericks, account managers, copywriters, art directors, PR specialists, web designers, maestros of...
View ArticlePublic Relations Primer: Take Advantage of the 24-hr News Cycle
Marketers and public relations professionals have recently been faced with a problem of sorts. Instead of having just a few tried-and-true news sources in every market, there now are hundreds. At any...
View ArticleNew Lessing-Flynn Website Takes Flight
Sometimes things change. Menu items get a new number. Bowl cuts go out of style. You grow out of your favorite sweater. At Lessing-Flynn, we’ve changed and evolved our brand over the past couple of...
View ArticlePaula Deen’s Biggest Mistake – Going it Alone
Paula Deen – Food Network’s celebrity chef – known more for her over-use of butter and quirky personality than being serious – has wedged herself into a tight corner. During a deposition in a...
View ArticleNaming Strategy: Wait Until They’re Dead.
There’s an old adage that I wish more people would take to heart. “Never name anything after a living person.” Period. Although it may seem that a person is surely headed toward sainthood, as was the...
View ArticleWhat is Public Relations? What PR Can Do for Your Business.
The number one question people ask me, bar none, is simply: What is public relations? A close second and third: What does a public relations practitioner actually do and what benefits do businesses who...
View ArticleMedia training 101 – What to Wear on TV
High-Definition TV has changed the way people appear on screen. Imperfections are amplified and light appears differently. Even without HD, colors and patterns behave differently on camera than in real...
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